Puma challenged us with creating a launch activation to drive awareness of their new partnership with A.C. Milan soccer club during their U.S. Summer Tour. Leveraging local influencers, we merged fashion, soccer, and music through an invite-only activation in the heart of L.A. that brought the brand’s #NewLevels campaign to life. An urban graffiti art piece was created by a local artist, revealing the new third kit design and serving  as a lasting farewell to the A.C. Milan team as they completed the final leg of their summer tour. 

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Creatives:

CW Emily Turner

CD Ranielle Barbas

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Agency:

Havas