2020 Bronze Addy Winner 

 

Razor challenged us to find a way to connect to their target audience through impactful blog content with the goal of driving sales across all product categories. 
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Camp Razor emerged from the insight that, despite the ongoing pandemic, kids and their parents were still looking for ways to make the most of a highly unusual summer. By creating a virtual summer camp, audiences were able to connect to the brand via content that leveraged Razor products to create a safe and socially distant escape from the indoors. 

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View work in real life. 

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Creatives:

CW Emily Turner

AD Matthew Richardson

ACD Phillip Jones

ACD Zach Silverman

CD Mariana Costa 

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Agency:

Blue Sky