HRC challenged us as their 2019 AOR to re-launch the brand on social under the new campaign, Legends Only, to bring rockstars, pop stars, and all-around badasses together to taste and experience the soul of Hard Rock Cafe. 
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Throughout the AOR, Cafes saw increased foot traffic and dining sales, increased merchandise sales, and social engagement. Brand sentiment saw increased positive impact placing Hard Rock Cafe among the legends they so loyally serve. 

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Creatives:

CW Emily Turner

AD Liane Hunter

CD Ginger Donel

 

Agency:

Fullscreen