We were challenged with two major tasks: (1) develop marketing to create awareness of new healthcare benefits available through employee open enrollment,  and (2) create a campaign to encourage engagement with the 4 pillars of our Live Well program. 

 

At the time, Delta’s landscape of employee Health and Wellness options, resources and choices was robust. Overchoice was leading many employees to disengage, rather than explore all the self-care offerings Delta was providing for its people. With the realization of overchoice top of mind, we took a step back. We needed to  rethink how we approach the Delta Health and Wellbeing brand overall in order to create something even more impactful; a streamlined approach  for speaking to our people about health and wellness in a way that not would inspire action,  but also create emotional connections to our brand.

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We quickly realized all Delta health and wellbeing solutions can’t be communicated with a one-size-fits all approach. 

Our solution was Hello From, an encouraging and  lasting Delta Wellness campaign platform designed to be forward facing, ownable and flexible enough to thoughtfully speak to all the types of wellness topics and tones — as if it were a message from your future self. 

 

Serving as our anthemic campaign video,  Marathon explores mental health, alongside physical. Our runner, despite the physical demand, finds peace in the challenge of the run. Meanwhile the video also reveals a deeper look into the lives of others as they run their own version of a marathon, pushing forward each day.

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Awards:

2023 Shorty Impact Award Winner 

Audience Honor Employee Engagement 

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2023 Telly Award Winner

Gold Winner: Art Direction

Gold Winner: Corporate Image 

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Creatives:

SR. CW Emily Turner

SR. AD Alex Blackwell

ECD Maya Dukes

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Production:

ACD/Producer Drake Springer 

PC Vanice Alexander

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VO:

Viola Davis 

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Agency:

Window Seat 

Delta Air Lines in-house agency

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