As Aflac's AOR, we were challenged to create an evergreen campaign that tapped into culturally relevant moments while educating our hard-working American audience on what Aflac is.  

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#HotDuckSummer emerged from the insight that our audience was anxiously awaiting the return to real life this summer. From getting back to hanging with friends IRL to hitting the pool and living your best life, Aflac is here to make sure unexpected medical expenses don’t hold you back this summer.

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From paid social and influencer kits to organic content, #HotDuckSummer spanned far and wide across our audience's feed, inspiring them to keep it hot this summer, with Aflac. 

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Creatives:

CW Emily Turner

AD Brittany Lazaroff

CD Brandon Hampton

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Production:

Director Chris Cella

AD Adrian Schwarz

Senior Producer Adina Hilton

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Agency:

Dagger

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