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AGENCY
Window Seat Brand Creative
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CLIENT
Delta Community Engagement
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THE ASK
Produce a :90, :30, and :15 second spot highlighting Delta employees' dedication to communities in our own backyard and across the world.
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THE INSIGHT
Audiences assume that Delta simply donates to communities, rather than embedding themselves within them.
THE CAMPAIGN
Common Ground, a cinematic spot that weaves the connective thread between the "uniform" of Delta and the communities where we live and serve. This spot went on to be the highest performing TV spot Delta Air Lines had produced since 2019.
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ROLE
Sr. Copywriter
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NEXT PROJECT
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